Students learn the logic of strategic marketing, and to appropriately use and modify quantitative and qualitative methods for market data analysis and make strategic marketing decisions. The Bachelor of Arts in Business Administration: Strategic Marketing Emphasis program teaches from a design and management perspective. For the best advantage in a global, online, and fast-paced market economy, our students develop a portfolio of business administration skills and working knowledge in economics, management, finance and marketing. Courses are designed for students to master the written and verbal English skills necessary for international business.
Evidence of completing secondary education (a notarized copy of a High School Diploma or its equivalent, e.g. IB Diploma, A levels certificate, etc.), Copy of transcript, Language certificate (TOEFL (525 on paper-based test, 197 on computer-based, 71 on Internet-based); FCE (B); CAE (C); IELTS (6.0. | minimum of 5.5 in each subtest)), Curriculum Vitae, Motivation essay/ Personal Statement (300-500 words), 2 letters of recommendation, Copy of ID/ passport, Passport size photograph, application fee CZK 500 and the admission fee CZK 1.500
personal / skype interview
5 556 EUR / 6 303 USD / 150 000 CZK